Skip to Main Content
Florida International University HomepageFlorida International University

Search

Menu

Core Resource Hub
  • Submit an Idea
  • I need a website
  • Blog
    • Overview
    • Content Blocks
    • Featured Content
    • List and Feeds
    • Calls to Action
    • Design Elements
    • Navigation
    • Button & Link Styles
    • Forms
    • Blogs
    • Core Changelog
    • Overview
    • Writing for the Web
    • Links & Link Text
    • Images
    • Videos
    • Overview
    • Administrative Units
    • Landing Pages
    • Blogs & Posts
    • Events
    • Location Pages
    • Searchable Interface & Filterable Lists
    • Program Pages
  • Accessibility
    • Overview
    • New Users
    • Cascade Training
    • Learn HTML
    • Webforms
  • Feature Requests
  • Code Snippets
Close
  • Home
  • Blog
    • Overview
    • Content Blocks
    • Featured Content
    • List and Feeds
    • Calls to Action
    • Design Elements
    • Navigation
    • Button & Link Styles
    • Forms
    • Blogs
    • Core Changelog
    • Overview
    • Writing for the Web
    • Links & Link Text
    • Images
    • Videos
    • Overview
    • Administrative Units
    • Landing Pages
    • Blogs & Posts
    • Events
    • Location Pages
    • Searchable Interface & Filterable Lists
    • Program Pages
  • Accessibility
    • Overview
    • New Users
    • Cascade Training
    • Learn HTML
    • Webforms
  • Feature Requests
  • Code Snippets
  • Submit an Idea
  • I need a website
Close
Search this website
Quick Links
  • Phonebook
  • Parking & Transportation
  • Wellness & Recreation Centers
  • Campus Maps
  • Libraries
  • Wi-Fi/Internet Access
  • University Calendar
  • Dining & Shopping
  • Course Catalog
  • FIU Police
  • Bookstore
  • A to Z Index
Resources
  • Future Students & Parents
  • Current Students
  • Faculty & Staff
  • Blog
  • Overview
  • More
    • Loading...
Post Thumbnail
 Core Resources Blog
Best Practices

Google Analytics: Switching to GA4

  • As of July 1, 2023, Google Analytics 4 replaced Universal Analytics.
  • The Digital Communications team has added GA4 to all DigiComm-hosted websites. If you think your website was missed, contact DigiComm at digimaint@fiu.edu.
  • We recommend watching Google Analytics 4 (GA4) Essential Training on LinkedIn Learning.

July 20, 2023 | By Dahiana Murrugarra

For more than a decade, digital marketers and website managers have leaned on Google’s Universal Analytics (UA) product to evaluate web performance, analyze user behavior, segment audiences and track conversions.

In 2020, Google announced the release of an all-new, events-focused analytics system to replace UA called Google Analytics 4 (GA4), and, on July 1, 2023, GA4 officially replaced UA. By July 2024, users will lose access to their historic UA data.

The Digital Communications team spent much of the last year switching all active, DigiComm-hosted websites to GA4 ahead of the July 2023 UA shutdown.

What is GA4?

GA4 is the most-recent version of Google Analytics and builds upon the foundation of Universal Analytics.

The data gathered by GA4 can be broken down into two types:

  • Metrics or Quantitative: Measure data. For example: counts, ratios, percentages
  • Dimensions or Qualitative: Describe data, split data into categories. 

New Elements

  • Event: Any interaction on the site such as clicks, scrolls, product views, page views, e-commerce transactions, exceptions. Event components: event name, parameter, value
  • Session: A visit to the site (or app) within a given time frame
  • Segment: Breaks up into categories or dimensions (location, device category, traffic source and more)
  • Conversion: Measures if your business objectives are being reached. It’s when a user completes an action or goal on your website
  • Source: Where the user traffic originated from
  • Medium: The avenue the traffic took to get from the source to your site

google analytics reports

Highlights:

  • GA4 is now event driven, which means that data mode and tracking is event based instead of session based. Every time a page gets viewed a page_view event gets fired
  • It has automatic tracking with enhanced measurement
  • Cross-device tracking
  • Sessions more robust
  • Improved funnels and pathing
  • Time-based analysis
  • Additional and more flexible conversion goals.
  • Export data to the cloud through Big Query.
  • Collects both website and app data to better understand the customer journey.

Backing up your Universal Analytics data 

Google Analytics 4 (GA4) officially replaced Universal Analytics (UA) on July 1, 2023. Historical UA data will remain available until July 2024.

We strongly encourage users to export their UA data!

Share Post

Choose how to show this post:

About the Author

Dahiana is a digital marketing professional, recent FIU graduate and former student web producer in the Office of Digital Communications.

Tags

Google Analytics

Related Posts

About Core

Core is the Cascade CMS template designed and developed by the Office of Digital Communications for use on FIU websites. The template was first released in 2018 and is currently used by more than 150 websites.

Keep up to date with Core

Website Projects

Ready to transform your website? You’ve come to the right place. If you're looking for a partner in that process, the Office of Digital Communications is happy to assist you with content strategy, design and development services.

Start a project with DigiComm

Need Help?

The Office of Digital Communications is available to guide you in making updates to your Core website. Email the team at digimaint@fiu.edu or ask a question on the FIU Digital channel on Microsoft Teams.

Join us on Microsoft Teams

Florida International University Homepage

Connect

  • Contact FIU
  • FIU News

Explore FIU

  • About FIU
  • Admissions
  • Academics
  • Locations
  • Research
  • Student Life
  • Athletics
  • Alumni and Giving
  • Careers at FIU
  • Estimate Cost of Attendance

Tools & Resources

  • Phonebook (Directory)
  • University Calendar
  • Campus Maps
  • MyFIU
  • Canvas
  • FIU Email
  • System Status
  • Reserve Space
  • Nondiscrimination
  • Title IX
  • Report Discrimination or Harassment

© 2025 Florida International University | Website by Digital Communications | Website Feedback | Web/Accessibility | Sitemap